Easy Bake Loose Baking & Setting Powder

I was so pleasantly suprised to see how well the UBE Birthday Cake shade worked on my very fair skintone. It just works. It's brightening and somehow just merges with my skin. The formula is super smooth, light weight and incredibly blurring. I like the fragrance too.

I'm OBSESSED with this powder! Initially, I was a bit skeptical about the pink color, but trust me, it blends beautifully into the skin. The result is a flawless, perfected base that looks and feels amazing. The quality is top-notch, and I love that it doesn't cake or settle into fine lines, even on top of foundation. It's the perfect finishing touch to my makeup routine!

Huda Beauty Ube Birthday Cake – A Game Changer!

I’ve been a fan of the Cherry Blossom shade, thinking it was my ultimate go-to, but after trying the new Ube powder, my perspective has shifted! The packaging itself is magical and so pretty, but it’s the product inside that truly stands out. I’ve used Ube a couple of times now—once to brighten my under-eye and cheeks, and another time as a highlighter along my nose and below my cheekbones. At 44 years old, I’ve noticed the effects of aging (hello, fine lines!), and this Ube shade is a miracle worker. It subtly blurs the areas I prefer not to accentuate, while giving my face a beautiful, brightened glow that I was missing. I’ve been feeling a bit dull lately, and this powder has definitely helped lift my complexion! I’m so glad I decided to try the Ube shade. Now I’m eyeing the blush and, of course, the lip gloss! Highly recommend!

Love this lilac shade

I’ve always loved huda beauty and this new shade is incredible, it gives a soft lilac finish to help correct yellow to darker undertones and really made my complexion flawless. Definitely a must try for all

Not for light medium skin tone

It too pigment it looks like pink blush under your eye. Maybe if you red skin tone it might work for you but not light to medium skin tone. I think if u want to use it to mix with other powder then get if not skip

So pretty

I am very impressed with this powder! I love how blurring the powder is! It is not cakey at all and I love the fact that it does not separate my makeup. Also love the fact that it is brightening! Definitely will purchase again!

Love it!

Absolutely love!! Omg if you are debating on getting this JUST DO IT! I’m obsessed! It makes my skin look so soft and adds that pink that looks beautiful!

Absolutely love the Ube setting powder! The unique lilac shade works wonders for brightening my complexion, especially under the eyes. It blends seamlessly into my skin and leaves a smooth, airbrushed finish without looking cakey.

Amazing

Amazing I love huda beauty and I love how this make my face super glow and make the makeup look so clean and clear , it just like a real life filter I definitely recommend it and will buy it again and will tell my friends about it

I love this powder. It’s purple but not too purple. It really brightens the under eyes and gives a purple tint but nothing too crazy. It’s super smooth and doesn’t crease or look cakey. And I like the new Huda powder packaging.

10/10 YES!!

I was worried this wouldn't look good on my skin tone (medium neutral) but WOW. it's the most perfect brightening+setting powder i've ever used. it's so much fun to apply and sits perfect on my face all day. literally couldn't recommend this enough

Love this stuff. Versatile and beautiful!

I knew I would either absolutely adore this or not like it at all and I’ve got to say it’s a major love. First of all the powder formula is a beauty. I have two other shades and adore this powder to set and prolong wear of my cream products. It’s super finally milled, does not feel heavy or cake up on the skin and gives a really beautiful blurred matte finish. But most importantly this color. With a light hand and a dusting of a brush, this powder works very similarly to a pink powder. It brightens the under eye and gives you a really nice awake and refreshed look. You can also use this to bake under the eyes with a puff, which does in turn show off more of the pigment when you pack it on. It gives a light pink wash of color and a really pretty almost Kbeauty effect to my light to light medium skin tone. I’ve also really enjoyed using this to dust on top of cream blushes. I have oily skin and do need to set some creams to ensure longevity. Because of the pigmented color of this powder, it looks beautiful on top of blush shades. Overall, a major win and such a fun collection from Huda.