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[This review was collected as part of a promotion.] I love this powder. It is unique because the shade is ube. I am Filipino and we love ube! I really like that it is weightless and it feels comfortable on my skin. It keeps my makeup in place all day! I also like that it is easy to use.

Love it!

[This review was collected as part of a promotion.] Absolutely love the new baking & setting powder! It’s versatile, perfect for every day makeup look. Allows you layer without caking. I like to use it under my eyes, it gives me a fresh look. Highly recommend!

No for me!

I hate it and regret buying it, it dries my skin, creases on my eyes and shows more of my dark circles. Just not for me!

Huda does it again

[This review was collected as part of a promotion.] This light lavender tone is perfect for brightening my under-eyes and neutralizing any dullness. Its signature silky, finely milled texture melts into the skin, setting my makeup without feeling heavy or cakey. The blurring effect is insane, my pores practically disappear. It keeps my makeup in place all day without creasing. I love the soft matte finish that controls shine but still looks natural.

So good!

[This review was collected as part of a promotion.] I love this powder! I have deeper skin and it’s the perfect neutralizing shade. It doesn’t show up too purple or pink. It gets rid of excess oils too. Definitely great for my oily skin girlies. Give it a try!

Cute

[This review was collected as part of a promotion.] The new Huda Beauty Easy Bake Powder in the shade Ube is a game-changer! The soft lavender undertone works beautifully to brighten my complexion without looking chalky or heavy. It melts into the skin effortlessly, leaving a smooth, airbrushed finish that sets my makeup all day. Plus, it’s perfect for blurring imperfections while giving that subtle luminous glow. If you’re looking to elevate your setting powder game, this one’s a must-try!

Love this powder

[This review was collected as part of a promotion.] I was hesitant about trying this powder because it looks very purple but it’s so pretty one. I have light-medium skin with neutral undertones and this powder looked so good on my complexion. This might be my new go to powder.

Stunning for a bright and pinky under eye!

[This review was collected as part of a promotion.] This is the most perfect pinky lilac setting powder for under your eyes! I mix mine with a bit of cupcake to get a lighter effect but I really love it on its own as well. It helps my blush diffuse between my undereyes so much better. I also have olive skin so I feel it goes really good with my complexion!

Unique and Beautiful

[This review was collected as part of a promotion.] The new Ube Birthday Cake Easy Bake is a learned product. By that I mean give it a try and find how it works for you. I have lighter skin tone and can’t use this powder to “bake” but as a setting powder, it’s become my new favorite. I use a light layer under my eyes and on my t-zone for a subtle matte lightening look.

HUDA!!!

This is the most gorgeous powder ever. It goes on pink but not an over the top Pink, I an MUA and I’m just in of how pretty it is. I’m a brown girl and it compliments my skin tone. She really did her big one with this 💕🎂💕🎂

[This review was collected as part of a promotion.] First off I love the new packaging and the new shade! I love how bright the powder can make your face. I feel like it goes on really nice and doesn’t leave the face feeling cakey. I also love that my face isn’t as oily.

Prettiest powder I own

[This review was collected as part of a promotion.] The Huda Beauty Easy Bake Loose Powder in "Ube Birthday Cake" is a dreamy lavender-pink shade perfect for brightening. Lightweight, finely milled, and ideal for flawless baking! Sold out for a reason!