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Description
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. - Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.
Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
117 reviews
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Liza0034
04/12/2024
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milaymaria
04/12/2024
Virtue Labs Smoothing Shampoo and Conditioner are the ultimate duo for taming unruly hair. They cleanse, calm, eliminate frizz, block humidity, and leave hair moisturized, shiny, and silky smooth! I loved ❤️
Recommend this product: Yes
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ellihul
04/12/2024
Like it
The Virtue Smooth Shampoo and Conditioner are amazing! My hair tends to get frizzy, especially in cooler weather, but these products have been a lifesaver. The shampoo cleanses gently without stripping my hair, and the conditioner leaves it feeling soft, smooth, and manageable. I’ve noticed my hair looks healthier, with much less frizz, and styling is so much easier now. The scent is light and elegant, which makes using them feel like a treat. These products have really elevated my haircare routine, and I would absolutely recommend them to anyone dealing with frizz or dryness.
Recommend this product: Yes
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Ulana
04/12/2024
Works amazing on thin hair as well!
So i have a thin hair actually but a friend recommended me to still try this shampoo even though it says it’s from thick hair. I was a bit hesitant but gave it a go. And surprisingly it does work great! My hair is soft , smooth, shiny and no frizz! Not a big fan of the fragrance but the results were nice and i love how soft my hair is right after using it.
Recommend this product: Yes
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Judes7
03/12/2024
I was a little skeptical because the price point for this shampoo is pretty high, but I was so impressed with the quality. This makes my hair silky smooth and not tangled which is so necessary for me!
Recommend this product: Yes
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AlyssaM26
03/12/2024
Love!
This is the best shampoo ever! This smells so so good and isn’t like anything I’ve smelled before in haircare. It almost like cranberries and oranges? Very delicious and perfect for right now with the holidays. My hair feels great too! It’s so silky smooth and hydrated. My frizz is way better too! Absolutely love.
Recommend this product: Yes
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brybrybay
01/12/2024
Love it
I love this shampoo! I’ve used it a few times and my hair feels so healthy and soft. It smells amazing and leaves my hair feeling so clean. I highly recommend if you have wavy hair, it makes it look so good!
Recommend this product: Yes
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JonathanV
01/12/2024
I really like how this shampoo works on my hair. It feels super luxurious and actually makes my hair smoother and easier to manage. The lather is nice and creamy, but it doesn’t feel stripping. My hair looks shinier and stays frizz-free longer, which is such a win. The conditioner is a great partner for this, it adds just the right amount of moisture without weighing my hair down.
Recommend this product: Yes
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samanfhar
01/12/2024
Love
Absolutely love this brand. It’s pricey but definitely worth it. It makes your hair so silky smooth. I have dry thin hair and this really helps. The smell is also SOO good. The scent lasts a decent amount of time, too.
Recommend this product: Yes
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cpat26
26/09/2024
hay hair
a stiff tangled mess was the result I got after using this
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laurentttt
19/04/2024
Good product!
I’m so happy with the effects of this shampoo! It really tamed my frizzy, damaged, bleached hair. I haven’t had a shampoo work that quickly before in my life so I’m super pleased! In combo with with a good conditioner, this product works wonders. This product was sent to me by Virtue but all opinions are my own.
Recommend this product: Yes
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penelopemargot
07/02/2024
Nooo
Wanted to love this but it sent my hair into protein overload, didn’t even get to try the conditioner because I sent it back immediately. Lots of hair fall, brittle hair, straightened waves, a mess
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nasnousa
22/07/2023
Virtue Smooth Shampoo for Coarse & Textured Hair
3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.
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tasiegel22
15/06/2023
After using I’ve noticed a reduction in frizz and it smells amazing!
Recommend this product: Yes
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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.
Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.
virtue
Smooth Shampoo
Love it
I love this duo set it leaves you hair so nice and soft. I noticed my hair has more moisture and looks so much nicer. When applying the shampoo you only need a little bit because it is very lathering. When it dries it leaves my hair so healthy looking.
Recommend this product: Yes
Originally posted on sephora.com