About The Brand

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

What it is:
Weightless, longwear cream-powder hybrid highlighters that range from subtle dayglow to insanely supercharged in solos and expertly paired duos.

What it does:
Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its lineup of luminizing solos and duos. With a dose of skin-glorifying color, Killawatt ranges from subtle dayglow to insanely supercharged with shades that were designed for all skin tones.

Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless longwear formula—--a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: It’s loaded with superfine shimmer for an ultra-smooth, creamy texture.

For killer radiance, Killawatt’s your go-to for highlighting your face, eyes, lips, collarbone….literally anywhere you crave a touch of light.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“You can use this on any part of your face—your eyes, your cheeks, your nose bridge, your collarbone. I like to use it on my body as well because it's such a high sheen. You look at it and think, ‘is it going to deliver? … is it going to deliver? Then—BAM!—it delivers!”

For the second step of the Fenty Face, layer that highlight! Using the Cheek-Hugging Highlight Brush 120, sweep Killawatt onto cheekbones. Thanks to the brush’s asymmetical shark-tooth shape, you can highlight with more edge and precision. Use the fatter side to supercharge cheeks, the leaner side to low-key luminize your nose and chin, and the precision tip to brighten eyes and your cupid’s bow.