Brow Power

4.4 84 reviews
Brow Power
What it is: Universal Brow Pencil What it does: Developed with plastic surgeons, Brow Power is ... Learn more

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  • Description

    What it is:
    Universal Brow Pencil

    What it does: Developed with plastic surgeons, Brow Power is designed to give you your most beautiful, natural-looking brows that last! This best-selling, award-winning pencil features an oval tip that works on both thin and thick brows to enhance the look of hair, plus a built-in spooley brush for a polished finish. Infused with biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology, the universal shade adjusts to all hair colors based on pressure and adheres to skin for your brows but better!

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is:
Universal Brow Pencil

What it does: Developed with plastic surgeons, Brow Power is designed to give you your most beautiful, natural-looking brows that last! This best-selling, award-winning pencil features an oval tip that works on both thin and thick brows to enhance the look of hair, plus a built-in spooley brush for a polished finish. Infused with biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology, the universal shade adjusts to all hair colors based on pressure and adheres to skin for your brows but better!

The universal transforming shade adjusts to your brow color. Apply softer strokes for lighter hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. Refer to enclosed brow how-to guide for more detailed instructions.

HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES

Reviews

4.2/5
25 reviews
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4.2/5
25 reviews
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lywa

11/12/2023

1/5
Verified buyer

Too little product.

I bought this product in October. Have used maybe 10 times. In early December I thought was broken as no new pencil would extend. I returned to store and the employee said is not broken but has run out. There is not very much product to begin with if gone in about 10 applications if that. And color not saturated at all. I see as I write this the color is blonde which was too light to begin with. Mostly unhappy that ran out so fast.

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quinston

24/05/2023

3/5
Verified buyer

I wanted to love this but I recognize that I am a unique case. My sparse eyebrows are mostly gray with dark brunette hairs interspersed. With my hair color and very pale skin color, I need to go darker rather than lighter. This just didn't work as it flaked horribly and did not look at all natural.

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reviewreader87

18/11/2022

5/5
Verified buyer

Excellent universal Liner

love this stuff . I've been using it for years I can't be with out it.

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Recommend this product: Yes

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ashbeliz

11/01/2022

5/5
User Review without direct purchase

This is the only makeup I have used on my brows for about 2 years now. I haven’t found anything better.

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Recommend this product: Yes

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SALC

03/11/2021

5/5
User Review without direct purchase

Universal brow pencil.

works great for brow pencil since I changed color.

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Recommend this product: Yes

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Juneau23

13/01/2021

4/5
Testers' review

Good go to

Poor construction, easy to use, good product. Pencil Allows for light to heavy wear.

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Recommend this product: Yes

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nabann

04/12/2020

1/5
User Review without direct purchase

Poor Design - Color stick will fall out easily

Terribly constructed design. The colored stick has fallen out so many times.

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Mlanz

16/11/2020

5/5
User Review without direct purchase

You can see my eyebrows!!

Very easy to use. Makes my eyebrows seem naturally darker without looking too heavy and fake looking. Buildable color makes it easy to work up to the density of color. This is my 2nd tube. I love it!

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Recommend this product: Yes

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Emmellene

28/10/2020

5/5
Testers' review

Overall, I really enjoyed the It Cosmetics Brow Power Universal Eyebrow Pencil. It is super easy to use. I received the Universal Dark Brunette and it worked well with my dark brown eyebrows. I tried it on other members of my family (daughter and sister) who also have dark brown eyebrows and it worked very well on them. The amount of pressure you apply this product is key. The eyebrow pencil is long-lasting and what makes this product even greater is the ingredients: biotin, antioxidants, and green tea. This product will replace my current eyebrow pencil.

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Recommend this product: Yes

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RaisingBrownGir

12/10/2020

4/5
Testers' review

IT Cosmetics Brow Power Eyebrow Is A Go For Me

I received the IT Cosmetics Brow Power Universal Eyebrow Pencil FREE via BzzAgent. This is my first time trying this product. The color I received was Dark Brunette which looked like a dark brown. I do not think the eyebrow pencil is universal. It was difficult to use the first time around. This is because the intensity or boldness of the eyebrow depends on how much pressure you apply. After several attempts, it applied very smoothly and blended in perfectly with my natural brows. Sometimes when I am in deep thought, I often stroke my eyebrows. Shortly after, I realize the product is no longer on my face but now on my fingertips. I must say, this product is long lasting and survived my eyebrowstrokes.It did not wipe off and that's a plus for me. I would recommend this product to my friends and family who are already experienced in shaping and creating their eyebrow shape. I will definitely purchase this item in the future. Thanks @bzzagent for selecting me and introducing me to this product.

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Recommend this product: Yes

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maizilyn

12/10/2020

4/5
Testers' review

Wonderful staying power!!

I loves this IT Brow Power! It stayed put even in humidity. Additionally, it has a spooley to make those brows look classic. I would definitely recommend this brow pencil by one of my favorite cosmetics IT!

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Recommend this product: Yes

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Emannon

08/10/2020

4/5
Testers' review

nice brow pencil

This is a nice brow pencil, goes on smoothly and easily and feels nice on. Color is good. I love that there is a spooling attached. My only complaint is that I personally prefer a thinner brow pencil ppint to create fine strokes. I would recommend this though.

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Recommend this product: Yes

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larissag30

08/10/2020

5/5
Testers' review

Matches Brow color

This It cosmetics universal eyebrow pencil matched my brunette eyebrows perfectly! Better than other brow products. My brows look natural and full! I highly recommend. It seems to blend nicely to match my color brow! I’m glad I got a chance to try it free from bzzagent.

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Recommend this product: Yes

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Aliciahb24

01/10/2020

5/5
Testers' review

Highly recommend this product!!

I always have a difficult time trying to find the right brown color to match my eyebrow hair. My hair is too dark to be light brown, but dark brown shades are usually borderline black and that doesn't work either. I was pleasantly surprised when I tried this eyebrow pencil. The shade I tried first, and the only shade I will be using, was Dark Brunette and it blended in perfectly with my natural brows. It's long lasting, and easy to use. You really can make lighter, or darker, strokes depending on how much pressure you use. It contains Biotin and antioxidants, and plastic surgeons and dermatologists helped developed the formula. That gives me more confidence when using this product. This is the only eyebrow pencil I've used, and I've tried many different brands, that makes my brows look natural after application. I will continue to buy this pencil, and can now toss out the collection of pencils I've accumulated trying to find one that works for me. I've already told friends and family about this product. I received so many compliments that I had to share my new favorite eyebrow pencil.

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Recommend this product: Yes

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INNOVATIVE TECHNOLOGY IS IT.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.